About Us | Goto Travel

About Us

Pathway Into the Shrine

Chinatown

Asian Town

Pathway Into the Shrine

1/4

At GoTo Travel, we show you Japan the way we’ve come to know it, through real local experiences, not just the tourist highlights.

We’re a small team of Japanese locals and longtime expats who live here, work here, and spend an embarrassing amount of time arguing about the best ramen.
What we all agree on: the best trips go beyond the usual sights. That’s why we create tours that take you into the places that actually feel like Japan, the ones that you can't find in guidebooks or TikToks.

What started as a few casual photo walks and food tours in Tokyo has grown into a full-time mission: helping travelers connect with Japan in a deeper, more personal way. Whether you’re joining us for a 3-day culture and street food tour in Tokyo, planning a private trip with friends, or tackling a 3-week adventure across the country, we build every trip to feel like something you'd plan with a friend who really knows the country.

What we stand for

Tourism

To keep tourism small, intentional, and respectful.

Support

We work with people we actually know: locals, friends, and small businesses we trust.

Itinerary

We try not to over-plan. The best moments are usually the ones you didn’t expect.

Safety

Every trip we run is well-researched, tested, and built with care.

Amazing !! Life saver on our Japan trip, we had the greatest time. Everything was well taken care of and the guide was super helpful and nice. If it’s your first trip to Japan I can definitely recommend!

Mary S. Chicago, IL

Why choose GoTo Travel?

Whether you're here for the food, the culture, the nature, or just the feeling of being somewhere different, we help you connect with the side of Japan most people miss.